Somethin amazing happened in the world of Cinema this year. I’m not talking about the amount of record breaking blockbuster’s that have hit the screens but one that debuted on Youtube at the same time as it did cinemas.
Director Asgar Leth and actor Mads Mikkelson (Le Chiffre from Casino Royale) have achieved the creation of this project called 'Move On - The road movie inspired by you' with the aid of everyday people offering inspiration from all different angles.
This meant collaborating between brands and their customers - essentially the viewers, in every step of the process developing how the movie is shaped and formed from start to finish.
Everything from the poster to the score to the cinematography, Deutsche Telekom partnered up with their media agency, MediaCom to ask DT customers if they wanted to be part in the entire process of creating a movie.
To be honest, it’s turned out to be a pretty damn good!
Solid way for Deutsche Telekom to align their brand with ‘Life is for Sharing’.