Somethin amazing happened in the world of Cinema this year.  I’m not talking about the amount of record breaking blockbuster’s that have hit the screens but one that debuted on Youtube at the same time as it did cinemas.

Director Asgar Leth and actor Mads Mikkelson (Le Chiffre from Casino Royale) have achieved the creation of this project called ‘Move On - The road movie inspired by you’ with the aid of everyday people offering inspiration from all different angles.

This meant collaborating between brands and their customers - essentially the viewers, in every step of the process developing how the movie is shaped and formed from start to finish.

Everything from the poster to the score to the cinematography, Deutsche Telekom partnered up with their media agency, MediaCom to ask DT customers if they wanted to be part in the entire process of creating a movie.  

To be honest, it’s turned out to be a pretty damn good!  

Solid way for Deutsche Telekom to align their brand with ‘Life is for Sharing’.  

Game On. World. Man there’s gotta be some type of worldwide regulation to make Nike just chiiiiiiill. The amount of things they’ve been pushing out is ridiculous, not that anyone is complaining.  From shoes, to basketball courts, to collaborative projects.  All part of the new movement they’ve been pumping up through all avenues of their divisions and sports.   Previously I posted about the public court ‘The Regal’ in London which is all good for the passionate. But The Rivington Court is all about ferocity.  It’s New York City’s only hardwood outdoor court with the whole kit -  decked out to the brim with bleachers, electronic scoreboard and video screens to watch replays of some ridonkulous plays. Team Nike II will be taking on some of Tri-state’s best teams every Wednesday Night. Along with members of Nike Basketball’s exclusive members, Nike Recess Federation or if you’re deemed to have skills to pay the bills then you’ll be lucky enough to sign up for twice a week training with Nike pro-trainers. Fuck - ain’t nothing better than sport.
Zoom Info
  • Camera
  • ISO
  • Aperture
  • Exposure
  • Focal Length
  • Canon EOS 5D Mark II
  • 100
  • f/7.1
  • 1/200th
  • 32mm
Game On. World. Man there’s gotta be some type of worldwide regulation to make Nike just chiiiiiiill. The amount of things they’ve been pushing out is ridiculous, not that anyone is complaining.  From shoes, to basketball courts, to collaborative projects.  All part of the new movement they’ve been pumping up through all avenues of their divisions and sports.   Previously I posted about the public court ‘The Regal’ in London which is all good for the passionate. But The Rivington Court is all about ferocity.  It’s New York City’s only hardwood outdoor court with the whole kit -  decked out to the brim with bleachers, electronic scoreboard and video screens to watch replays of some ridonkulous plays. Team Nike II will be taking on some of Tri-state’s best teams every Wednesday Night. Along with members of Nike Basketball’s exclusive members, Nike Recess Federation or if you’re deemed to have skills to pay the bills then you’ll be lucky enough to sign up for twice a week training with Nike pro-trainers. Fuck - ain’t nothing better than sport.
Zoom Info
  • Camera
  • ISO
  • Aperture
  • Exposure
  • Focal Length
  • Canon EOS 5D Mark II
  • 100
  • f/6.3
  • 1/200th
  • 35mm
Game On. World. Man there’s gotta be some type of worldwide regulation to make Nike just chiiiiiiill. The amount of things they’ve been pushing out is ridiculous, not that anyone is complaining.  From shoes, to basketball courts, to collaborative projects.  All part of the new movement they’ve been pumping up through all avenues of their divisions and sports.   Previously I posted about the public court ‘The Regal’ in London which is all good for the passionate. But The Rivington Court is all about ferocity.  It’s New York City’s only hardwood outdoor court with the whole kit -  decked out to the brim with bleachers, electronic scoreboard and video screens to watch replays of some ridonkulous plays. Team Nike II will be taking on some of Tri-state’s best teams every Wednesday Night. Along with members of Nike Basketball’s exclusive members, Nike Recess Federation or if you’re deemed to have skills to pay the bills then you’ll be lucky enough to sign up for twice a week training with Nike pro-trainers. Fuck - ain’t nothing better than sport.
Zoom Info
  • Camera
  • ISO
  • Aperture
  • Exposure
  • Focal Length
  • Canon EOS 5D Mark II
  • 100
  • f/8
  • 1/250th
  • 32mm

Game On. World.

Man there’s gotta be some type of worldwide regulation to make Nike just chiiiiiiill.

The amount of things they’ve been pushing out is ridiculous, not that anyone is complaining.  From shoes, to basketball courts, to collaborative projects.  All part of the new movement they’ve been pumping up through all avenues of their divisions and sports.  

Previously I posted about the public court ‘The Regal’ in London which is all good for the passionate.

But The Rivington Court is all about ferocity.  It’s New York City’s only hardwood outdoor court with the whole kit -  decked out to the brim with bleachers, electronic scoreboard and video screens to watch replays of some ridonkulous plays.

Team Nike II will be taking on some of Tri-state’s best teams every Wednesday Night. Along with members of Nike Basketball’s exclusive members, Nike Recess Federation or if you’re deemed to have skills to pay the bills then you’ll be lucky enough to sign up for twice a week training with Nike pro-trainers.

Fuck - ain’t nothing better than sport.

(Source: lifeandtimes.com)

Every single time - just when we think Nike can’t top a previous campaign. BAM. They do it again. Honestly, it’s jawdropping.  Just a couple of days ago the video for the “My Time is Now” campaign was released and of course it spreading like wildfire. Youtube, Twitter, Facebook, Google, Blogs, Newspapers - even pigeon carriers are getting amongst this shit. And it’s completely warranted. This is no ordinary video.  It’s a complete, 360 degree multi-media wizardry, hocuspocus-like advertising campaign.  Everything about it seems to be impeccable. The timing: straight after the Champions League final and right before the Euro 2012. The integration: from print media to social networking and everything in between. The video: unshamelessly similar to previous action-packed football ads which are bound to make your heart beat to the boots smashing down ridiculous fancy footwork. To top it off - the video has videos within the actual video aka “Secret Tunnels” which gives you a taste of the life and meaning of what it is to be a Football superstar. Oh yeah - and what would it be without showing off the whole Clash Collection of boots, which links you straight up to the Store. And all this to find the top 100 young players in 55 countries to battle it off at FC Barcelona’s famous Youth Academy.  From that - 16 of the best will probably end up being the next generation Messis and Ronaldos.
Zoom
Every single time - just when we think Nike can’t top a previous campaign. BAM. They do it again. Honestly, it’s jawdropping.  Just a couple of days ago the video for the “My Time is Now” campaign was released and of course it spreading like wildfire. Youtube, Twitter, Facebook, Google, Blogs, Newspapers - even pigeon carriers are getting amongst this shit. And it’s completely warranted. This is no ordinary video.  It’s a complete, 360 degree multi-media wizardry, hocuspocus-like advertising campaign.  Everything about it seems to be impeccable. The timing: straight after the Champions League final and right before the Euro 2012. The integration: from print media to social networking and everything in between. The video: unshamelessly similar to previous action-packed football ads which are bound to make your heart beat to the boots smashing down ridiculous fancy footwork. To top it off - the video has videos within the actual video aka “Secret Tunnels” which gives you a taste of the life and meaning of what it is to be a Football superstar. Oh yeah - and what would it be without showing off the whole Clash Collection of boots, which links you straight up to the Store. And all this to find the top 100 young players in 55 countries to battle it off at FC Barcelona’s famous Youth Academy.  From that - 16 of the best will probably end up being the next generation Messis and Ronaldos.
Zoom
Every single time - just when we think Nike can’t top a previous campaign. BAM. They do it again. Honestly, it’s jawdropping.  Just a couple of days ago the video for the “My Time is Now” campaign was released and of course it spreading like wildfire. Youtube, Twitter, Facebook, Google, Blogs, Newspapers - even pigeon carriers are getting amongst this shit. And it’s completely warranted. This is no ordinary video.  It’s a complete, 360 degree multi-media wizardry, hocuspocus-like advertising campaign.  Everything about it seems to be impeccable. The timing: straight after the Champions League final and right before the Euro 2012. The integration: from print media to social networking and everything in between. The video: unshamelessly similar to previous action-packed football ads which are bound to make your heart beat to the boots smashing down ridiculous fancy footwork. To top it off - the video has videos within the actual video aka “Secret Tunnels” which gives you a taste of the life and meaning of what it is to be a Football superstar. Oh yeah - and what would it be without showing off the whole Clash Collection of boots, which links you straight up to the Store. And all this to find the top 100 young players in 55 countries to battle it off at FC Barcelona’s famous Youth Academy.  From that - 16 of the best will probably end up being the next generation Messis and Ronaldos.
Zoom
Every single time - just when we think Nike can’t top a previous campaign. BAM. They do it again. Honestly, it’s jawdropping.  Just a couple of days ago the video for the “My Time is Now” campaign was released and of course it spreading like wildfire. Youtube, Twitter, Facebook, Google, Blogs, Newspapers - even pigeon carriers are getting amongst this shit. And it’s completely warranted. This is no ordinary video.  It’s a complete, 360 degree multi-media wizardry, hocuspocus-like advertising campaign.  Everything about it seems to be impeccable. The timing: straight after the Champions League final and right before the Euro 2012. The integration: from print media to social networking and everything in between. The video: unshamelessly similar to previous action-packed football ads which are bound to make your heart beat to the boots smashing down ridiculous fancy footwork. To top it off - the video has videos within the actual video aka “Secret Tunnels” which gives you a taste of the life and meaning of what it is to be a Football superstar. Oh yeah - and what would it be without showing off the whole Clash Collection of boots, which links you straight up to the Store. And all this to find the top 100 young players in 55 countries to battle it off at FC Barcelona’s famous Youth Academy.  From that - 16 of the best will probably end up being the next generation Messis and Ronaldos.
Zoom

Every single time - just when we think Nike can’t top a previous campaign. BAM. They do it again.

Honestly, it’s jawdropping.  Just a couple of days ago the video for the “My Time is Now” campaign was released and of course it spreading like wildfire. Youtube, Twitter, Facebook, Google, Blogs, Newspapers - even pigeon carriers are getting amongst this shit.

And it’s completely warranted. This is no ordinary video.  It’s a complete, 360 degree multi-media wizardry, hocuspocus-like advertising campaign.  Everything about it seems to be impeccable.

The timing: straight after the Champions League final and right before the Euro 2012. The integration: from print media to social networking and everything in between. The video: unshamelessly similar to previous action-packed football ads which are bound to make your heart beat to the boots smashing down ridiculous fancy footwork.

To top it off - the video has videos within the actual video aka “Secret Tunnels” which gives you a taste of the life and meaning of what it is to be a Football superstar.

Oh yeah - and what would it be without showing off the whole Clash Collection of boots, which links you straight up to the Store.

And all this to find the top 100 young players in 55 countries to battle it off at FC Barcelona’s famous Youth Academy.  From that - 16 of the best will probably end up being the next generation Messis and Ronaldos.

‘The Advertising World’ magazine cover - June 1926.   There are times when it seems that although the publication date of an issue may be outdated by days, weeks, months and in this case decades - the content or the artwork on display; just isn’t. In fact quite the contrary, there’s no doubt that any magazine that has artwork that remotely resembles this is bound to cut through the clutter and grab the attention of many.
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‘The Advertising World’ magazine cover - June 1926.  

There are times when it seems that although the publication date of an issue may be outdated by days, weeks, months and in this case decades - the content or the artwork on display; just isn’t.

In fact quite the contrary, there’s no doubt that any magazine that has artwork that remotely resembles this is bound to cut through the clutter and grab the attention of many.

We’ve now reached a stage where no matter what - we almost have too many choices and decisions to make for even the easiest of products.Which is why Help Remedies (aka Help) cuts through the clutter.  Help is an awesomely designed, labelled and packaged brand of pharma products for those who are sick of seeing the typical ‘harder, better, faster, stronger’ labels slapped across your face by most product packages. The infographic illustrates exactly that - the ridiculous amount of choice we have to purchase something as simple as a headache tablet.   They are ‘a drug company that promises you less’.  Short and simple.
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We’ve now reached a stage where no matter what - we almost have too many choices and decisions to make for even the easiest of products.Which is why Help Remedies (aka Help) cuts through the clutter.  Help is an awesomely designed, labelled and packaged brand of pharma products for those who are sick of seeing the typical ‘harder, better, faster, stronger’ labels slapped across your face by most product packages. The infographic illustrates exactly that - the ridiculous amount of choice we have to purchase something as simple as a headache tablet.   They are ‘a drug company that promises you less’.  Short and simple.
Zoom
We’ve now reached a stage where no matter what - we almost have too many choices and decisions to make for even the easiest of products.Which is why Help Remedies (aka Help) cuts through the clutter.  Help is an awesomely designed, labelled and packaged brand of pharma products for those who are sick of seeing the typical ‘harder, better, faster, stronger’ labels slapped across your face by most product packages. The infographic illustrates exactly that - the ridiculous amount of choice we have to purchase something as simple as a headache tablet.   They are ‘a drug company that promises you less’.  Short and simple.
Zoom

We’ve now reached a stage where no matter what - we almost have too many choices and decisions to make for even the easiest of products.

Which is why Help Remedies (aka Help) cuts through the clutter.  

Help is an awesomely designed, labelled and packaged brand of pharma products for those who are sick of seeing the typical ‘harder, better, faster, stronger’ labels slapped across your face by most product packages.

The infographic illustrates exactly that - the ridiculous amount of choice we have to purchase something as simple as a headache tablet.  

They are ‘a drug company that promises you less’.  Short and simple.

(Source: dezeen.com)

14 of the most influential hip-hop artists have been immortalised by London graphic designer Dale Edwin Murray. Having designed for some of the big cats such as Google, Toyota, Sunday Telegraph and Microsoft there’s no doubt Dale is worth a watch out. I really dig his almost retro abstract style, definitely a designer that I’d like to meet. Check out the rest of the Hip-Hop Heads.
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14 of the most influential hip-hop artists have been immortalised by London graphic designer Dale Edwin Murray.

Having designed for some of the big cats such as Google, Toyota, Sunday Telegraph and Microsoft there’s no doubt Dale is worth a watch out.

I really dig his almost retro abstract style, definitely a designer that I’d like to meet.

Check out the rest of the Hip-Hop Heads.

Levi’s launches the CURVE ID. It’s chameleon-like adaptability to changing eras, styles and cultures is the simple most assertive evidence of its ability to understand what people really want in jeans. Hence the success of new Levi’s CURVE ID.  Shot by none other than Scott Schuman (The Sartorialist). Looking at this campaign from an advertising perspective - there’s probably no one better to shoot the gallery than Scott Schuman himself - given his constant natural portraits of anyone and everyone. “It’s about the shape, not the size”.  Arguably one of the best jeans label’s to have ever existed. For the entire gallery click here.
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Levi’s launches the CURVE ID.

It’s chameleon-like adaptability to changing eras, styles and cultures is the simple most assertive evidence of its ability to understand what people really want in jeans.

Hence the success of new Levi’s CURVE ID.  Shot by none other than Scott Schuman (The Sartorialist).

Looking at this campaign from an advertising perspective - there’s probably no one better to shoot the gallery than Scott Schuman himself - given his constant natural portraits of anyone and everyone.

“It’s about the shape, not the size”.  Arguably one of the best jeans label’s to have ever existed.

For the entire gallery click here.

Red Bull..red bull…red bull…Where to begin with these guys?

This new spot sums up where Red Bull is heading pretty damn well.  Everyone loves Red Bull…and it’s not actually the drink itself that they love, they love what Red Bull stands for, what it is associated with.  
Sport, Adrenaline, Youth, Action, Determination, Acceleration, Extremity, Vibin, Partyin..you get the picture?

Red Bull is the new Coca-Cola minus the product competitiveness.  Although it is a leader in energy drinks - Red Bull’s association with almost every category of sport, extreme or not, is quite impressive.  They’ve positioned themselves a league above any other brand that isn’t actually a Sports Brand itself (like Nike, or Adidas).

Definitely one to watch for the next decade.
Respect.

(Source: dough-nut.com)