Levi’s launches the CURVE ID.
It’s chameleon-like adaptability to changing eras, styles and cultures is the simple most assertive evidence of its ability to understand what people really want in jeans.
Hence the success of new Levi’s CURVE ID. Shot by none other than Scott Schuman (The Sartorialist).
Looking at this campaign from an advertising perspective - there’s probably no one better to shoot the gallery than Scott Schuman himself - given his constant natural portraits of anyone and everyone.
“It’s about the shape, not the size”. Arguably one of the best jeans label’s to have ever existed.
For the entire gallery click here.
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