Red Bull..red bull…red bull…Where to begin with these guys?
This new spot sums up where Red Bull is heading pretty damn well. Everyone loves Red Bull…and it’s not actually the drink itself that they love, they love what Red Bull stands for, what it is associated with.
Sport, Adrenaline, Youth, Action, Determination, Acceleration, Extremity, Vibin, Partyin..you get the picture?
Red Bull is the new Coca-Cola minus the product competitiveness. Although it is a leader in energy drinks - Red Bull’s association with almost every category of sport, extreme or not, is quite impressive. They’ve positioned themselves a league above any other brand that isn’t actually a Sports Brand itself (like Nike, or Adidas).
Definitely one to watch for the next decade.
Respect.
(Source: dough-nut.com)
